68:4.2

It must be borne in mind that the mores originated in an effort to adjust group living to the conditions of mass existence; the mores were man’s first social institution. And all of these tribal reactions grew out of the effort to avoid pain and humiliation while at the same time seeking to enjoy pleasure and power. The origin of folkways, like the origin of languages, is always unconscious and unintentional and therefore always shrouded in mystery.